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There's a number of different tensor products for monoids (with counterparts for groups):
(here left-bilinear means and .). The tensor products and give a skew-monoidal structure, and the monoids with respect to each of these are left and right near-semirings.
Does this tensor product give some kind of lax monoidal structure?
We do have natural non-invertible maps and as , though I'm not sure there's also a natural (lax) associator map ...
(Incidentally, there's also a paper of Grillet, The Tensor Product of Semigroups, on this tensor product, which in particular proves in Prop. 3.7 that .)
This isn't an answer to your question, but I thought I'd just mention something else that could also be called a 'tensor product of monoids'. If and are monoids in a monoidal category, then a monoid structure on can be given by a distributive law (viewing the monoids as monads in the corresponding one-object bicategory). For monoids in Set this gives the Zappa–Szép product of the monoids. For a braided monoidal category the braiding gives a canonical choice of distributive law (and with this we would obtain the usual product in the case of a cartesian monoidal category).